Active Kidz is an educational and fitness based program for children, aged between 3 and 12 years. AK is a colourful and creative show that addresses fitness and fun whilst responsibly tackling children’s healthy lifestyle issues.
The AK philosophy is to educate children about the importance of healthy lifestyles and fitness, in a fun and funky way.
Each AK show contains the magical fitness formula hidden in fun and up beat activities that are easily reproduced by children. The show is a combination of funky choreographed aerobic routines (to AK’s own music – a new style called Aero-Pop) and Active Tips aimed at improving children’s lifestyles and health.
AK’s profile aligns with fun, fresh fruit, health food and water – replacing the current kids profile of junk food and the increasing obesity problem, of which you are well aware.
AK’s presenters Scott and Amy, are both young, vibrant, qualified fitness professionals. Amy has a degree in Human Movement (exercise physiology) while Scott is a qualified personal trainer/fitness instructor at many of Sydney's top health clubs. He has won many awards including Fitness Professional of Australia. Each presenter has their own persona and bright colour – allowing children to identify with a particular presenter(s).
AK’s strategy is to not only create ratings winning Children’s Television, but to also develop a successful support program designed to promote AK awareness, and generate revenue.
- Schools Program - AK is accredited by the NSW Board of Studies. It is an extremely portable “live” show that is now on offer to all Primary Schools as an extra curricular Entertainment/Physical Education activity. This is co-ordinated through the NSW Dept. of Education.
- Active Kidz in Gyms - Active Kidz have developed a gym program that will be accessible for all children in late 2005. Parents will have the opportunity to take their child to a gymnasium and partake in the AK Program
- Shopping Centre Program - Through national shopping centre chains such as “Westfield”, the AK live show will be a part of their live entertainment program. To date, AK has performed at many of these centres including Westfield Hornsby and Westfield Parramatta.
- Merchandise - AK already has a range of merchandise including T-Shirts and DVD's, Video's, CD's, Board Games and many more - Thus making the AK Brand accessible no matter the location.
- P.R Awareness Program - The AK team has been involved in many community events to date, such as the Kids Help Line Radiothon, the Shop for your school promotion at national shopping chain “Westfield”, cancer council community events and children’s holiday program entertainment.
The AK team will continue to be involved in community events to further add visibility to the concept.
