Belinda Yabsley is the first female and youngest General Manager of a Mercedes–Benz dealership in Australia. Having recently launched the new Mercedes–Benz Sydney Airport Express dealership in February 2006, an operation with such unique customer focus, its results are already making waves in the Australian motor industry.
But creating waves isn't a new thing for her. Having achieved her position through literally reinventing the art of customer relationship management. Belinda began her career as the "Baby Faced Sales Assassin", a nickname given to her by colleagues, after being promoted from receptionist to her first ever sales role at a Sydney dealership. It wasn't long after this that the very smart people at Mercedes Benz head–hunted Belinda in July 1996.
Once on board with Mercedes, Belinda pioneered a unique 'Intrapreneur' approach to her sales targets, often using her own resources to build a successful business–within–a–business model. As a result, her database now exclusively services more than 4,000 loyal Mercedes clients. In addition, Belinda now holds several national sales records, including the much publicised sale of the first customized luxury Mercedes Benz Maybach Saloon for $1million, after a client on a business trip in London noticed it in the window display of Harrods!
Belinda was also recently honoured as the 2005 Sydney Business Woman of the Year, in recognition of her strategic business partnerships, media profile and pioneering activities in customer loyalty. This honour also had the effect of raising the profile of women in the motoring industry, highlighting that women actually influence 80% of all new car purchases and 50% of the total buying market. As a result, Mercedes launched a dedicated approach to sales awareness training and marketing to female customers.
Belinda believes the art of sales to be creating client experiences based on respect, trust, patience and empathy. This level of commitment and compassion is evidenced by the fact 100% of her sales come from repeat customers and glowing referrals. With such a loyal following and reputation, she also inevitably emerged as a sought–after motivational speaker and trainer.
In addition to frequently teaching her 'Your Network is Your Net Worth' philosophy to Mercedes–Benz dealerships throughout the world, Belinda also regularly conducts workshops and conference keynotes for corporate clients such as Westpac, National Australia Bank, City Pacific Finance, Manchester Unity and LJ Hooker. Her limitless enthusiasm, charisma and 'Intrapreneurial' flair have proven that Big ideas can not only be fostered within the confines of Big business... but sometimes redefine the very way business is run.
Belinda's commitment to philanthropy is also accomplished through roles as an Advisory Board member of The Kids Earth Fund and the Australian Business Women's Network. She has also twice been invited by the Premiers Department to be a Mentor in the Government initiative "Lucy Mentoring Program".
Presentation Topics
Belinda delivers practical, example fill keynote presentations, ½ day and full day workshops and seminars on a variety of topics, showing you what your business needs to stand out amongst the crowd and be extraordinary in today's climate. Her ideas have been implemented through many industries and she has inspired thousands of individuals and teams ranging
How to Engage the Top End of Town
Elegance, class, style and success are all synonymous with the top end of town. It's a lifestyle! Belinda will reveal how to engage and prosper from this market. You will be challenged to change the way you do things in your business. Her strategy is a proven model – $13m in Mercedes– Benz vehicle sales per annum. Belinda believes value is in the relationship, not the transaction. Her key to success shows ways to give extraordinary service to survive, thrive and gain new business.
- How to engage the "Top end of town" (clientele)
- Learn to build genuine relationships and connections
- Discover how to develop authentic methods to leverage and lift your reputation
- How to create memorable customer experiences which clients crave and reward you for
Fostering a Culture of "Intrapreneurship' within an organisation
The future of business relies on fostering innovation from the inside. Intrapreneurs are those who create from within their organisations, the hands–on 'doers' who roll up their sleeves and inspire others. Belinda Yabsley has built a laudable reputation for Intrapreneurship. At 31, she is the first female and youngest general manager of a Mercedes–Benz dealership in Australia, recently launching the innovative and world first Airport Express dealership. By concentrating on simple steps, Belinda believes every company can release the Intrapreneurial spirit buried within their teams.
Innovation – how an idea becomes a reality
Innovation begins with an attitude and a willingness to embrace the unknown. Belinda will demonstrate how to focus on making your ideas happen and the extraordinary results that can be achieved once they become a reality. Her gift of sharing her experiences and stories during her extraordinary career are simple and easy for anyone to implement into their daily business life.
Networking – an essential life skill and business building tool
Belinda will provide tips and strategies to boost your networking skills. Living by the philosophy that her 'network is her net worth'. Treating people the way in which you wish to be treated, giving without expectation, having a mentality of abundance, regularly giving away referrals, sharing ideas, information and cross–networking to form powerful strategic alliances to boost your business. She will also share with you the benefits of networking for a good cause and the results your business can achieve through cause–related marketing strategies.
The Art of Customer Service Excellence and Loyalty
In a culture, where we tend to accept poor levels of customer service as the norm, Belinda will share with you her secrets and highlight customer experiences which has earnt her an international reputation for delivering and rewriting the rules on customer service excellence. She will share with you methods to increase your current repeat and referral business, building quality relationships with your clientele.
Other related presentation topics Belinda is available for include: Sales and Marketing; Negotiation skills; Success stories; Management and Leadership; Strategic Alliances; to name a few.
