When Bob Pritchard left Australia in 1987 to take up the marketing role at the Los Angeles Raiders Football Team, he had already held the cream of marketing jobs in Australia.  As Marketing Manager for Kerry Packer’s PBL, he had been responsible for World Series Cricket, Skins Golf, the inaugural Formula One as well as marketing and promotional campaigns for nearly all of Australia’s top companies.  To top it off, he took the Sydney Swans private and became CEO of the publicly listed company as well as playing a major role in the establishment of the Sydney Kings Basketball Team.

Fast forward 20 years and Bob has now worked on major global campaigns and promotions with many of the world’s Fortune 500 companies, Olympic Games, world champions and is one of the elite few to have won the “International Marketer of the Year” award, along with luminaries such as Steve Jobs and Jeff Bezos.  Bob’s incredible and unique global experience makes him one of the few very broad based Australian business experts.

These days Bob consults to companies in Europe, North America and Australia, sits on a number of company boards and is one of the few and busiest business speakers in the world, sharing his time equally between Sydney, Los Angeles and the UK.

This past year Bob was the keynote speaker for the American Advertising Federation, the American Marketing Association and the Marketing Forum 2006 Conferences in the UK, Italy and Sydney.

Why is Bob in such demand for large and small companies alike?  Bob and his team are called in by companies to fix problems.  These can range from board and/or management structure, a breakdown in internal communication or teamwork, poor corporate culture, lack of customer service, ineffective marketing and advertising performance through to introducing highly effective marketing metrics.

All of Bob’s work focuses on creating easy to implement solutions which dramatically affect the bottom line.  Bob’s presentations also focus on simple solutions, supported by case studies, which can be implemented by individuals, teams and companies alike to achieve immediate results.  This experience, working with the best companies and business people in the world across several continents, comes to the fore with solutions many less experienced local marketers simply can’t produce.

If you haven’t seen Bob present, he is very entertaining, very powerful and highly motivating.  He tells tremendous success stories and explains simply and clearly how they were achieved.  Every presentation is custom written to address the client’s specific needs after both written and phone briefings. 

Bob’s most popular presentation in the US and Europe this year has been how to differentiate your product or service and your business from your competitor’s.  Without clear differentiation, your business becomes commoditized and you become a me-too, having to compete on price.  This ultimately leads to corporate demise.  Any business, no matter how “common” their product or service, can clearly differentiate themselves if they know how!

And the best part for Australian and New Zealand clients?  Because Bob still has a home in Sydney, family in Australia and board commitments, he pays his own international airfares from Los Angeles and discounts his global fee by 50% to work in Australia.  This provides Australian clients with leading global business advice on management, leadership and marketing from unquestionably Australia’s top business speaker and one of the world’s most sought after business leaders at a very realistic cost.