How to Ignite Your Writing - Turn your message into money

Paul Jones, director of the professional copywriting and training agency Magneto Communications, will let you in on the secrets of writing marketing copy that sells. 

You’ll get more kick from your keyboard by learning how to:

·       Fire up your creativity - Proven ways to get moving, dissolve writer’s block, and boost your creativity.

·       Target your audience - What’s really in it for them? Learn how to get your audience’s attention and have them begging for more.

·       Get action! - The importance of a killer headline, and how to write words that sell.

Is your writing winning you business or costing you opportunities?

How long did you spend at your keyboard yesterday? If you’re like most people, a huge proportion of your business is done in writing – emails, letters, memos, proposals and more.

The quality of your writing says a great deal about you. It’s a replacement “you” in front of your client, boss or prospect. Write badly, and you’ll seem uneducated, lazy, or not on their wavelength - which could cost you relationships, deals, or promotions.

But write well, and the converse is true. The world’s your oyster. In fact, research shows people think good writers are more intelligent!

But besides quality, your words need to sell. Everyone’s selling something, you included. You need to “sell” your boss on taking your advice. You need to “sell” your employees on working harder. You even need to “sell” your partner on choosing the holiday destination you like best!

In our “Write More Business” one-day masterclass you’ll learn a powerful combination of the world’s best writing, sales, psychology and emotional intelligence principles and techniques.

You’ll learn how to:

·       Generate better ideas faster

·       Adapt your writing style for different audiences, personality types, and attitudes

·       Build fast rapport

·       Convince your reader to take the action you want

·       Communicate more clearly and persuasively