Penny Burke is an accomplished public speaker who has worked in the field of marketing and advertising for over 20 years. She has such famous advertising campaigns as the ‘Pro Hart Stainmaster Carpet’, ‘Uncle Tobys’ and ‘Milk. Legendary Stuff’ to her credit. She holds a Bachelor of Business (Marketing), is a full member of the Australian Social and Market Research Society and sits on the Board of Kennards Hire, a privately owned tool hire company.

 

Penny’s marketing experience crosses a range of sectors from traditional packaged goods to social marketing, services to retail. Her experience has led her to be a true thought leader and an expert in Commitment. Penny’s keynote addresses (titled ‘Why condoms don’t come in size SMALL’) have inspired new ways of thinking across many levels of management. Delivered at both public and in house conferences, Penny’s message raises awareness about building greater commitment. Penny knows that building greater commitment is the single most critical success aspect for any marketer whether it be commitment to behave in a particular fashion, commitment from employees to a workplace, or commitment to buy a given product or use a certain service. Creating opportunities for people to commit is the focus of Penny’s message.

 

Penny can now add ‘author’ to her list of achievements, having just published her first book on gaining greater commitment in the workplace, Forced Focus – the essence of attracting and retaining the best people.

Penny is a dynamic and engaging speaker. Her addresses are entertaining and provocative, tailor made for each individual client. Whether she’s talking about general marketing, the key elements of Forced Focus thinking, or the focus of her first book on Employer Branding and how to attract and retain a committed base of employees, Penny delivers an inspiring message that leaves audiences feeling empowered and inspired.