Steven Howard is a leading positioning specialist, marketing consultant, and author whose 27-year marketing and sales career in Asia/Pacific has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products.
He is President of Howard Marketing Services, which provides consultancy and project management services in the areas of Marketing Management, Product Development, Positioning Strategies, Distribution Management, Customer Retention Strategies, New Product Launches, Event Management and Brand Management.
A dynamic, enthusiastic and entertaining presenter, he is consistently scored in the highest percentiles by audiences and seminar participants. He is a member of the National Speakers Association of Australia.
He consults on a regular basis to companies in the financial services, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields.
He is also the author of five books:
· Corporate Image Management: A Marketing Discipline for the 21st Century
· Powerful Marketing Minutes: 50 Ways to Develop Market Leadership in the 21st Century
· Asian Words of Wisdom
· MORE Powerful Marketing Minutes: 50 New Ways to Develop Market Leadership
· Asian Words of Knowledge
Throughout his career Steven has been heavily involved in professional and community organisations, ranging from the American Business Council and various committees of the Singapore Tourist Promotion Board in Singapore to the International Wine and Food Society. His professional involvement includes:
· Honorary Fellow, Australia Sales and Marketing Institute
· Past Chairman, Strategic Advisory Group for Economic Sustainability, Macedon Ranges Shire, Victoria, Australia
· Board Member, Mowbray College, Victoria, Australia
· Member, McKinsey Quarterly Online Executive Panel
· Member, Forbes Advisory Panel
He was also one of the international judges for the 2004 and 2005 Globes Awards program of the Marketing Agencies Association Worldwide.
